The Big Chill
Auburn, Alabama, USA
More direct bookings for vacation rentals by The Luxe Programs
Turn repeat guests, search and social into direct bookings
Getting more direct bookings means moving the guests you already have, repeat guests and referrals, onto your own site, then adding Google search, AI search and social traffic on top. The Luxe Programs builds the system: a website you own that books, pages for the searches travelers type, facts AI tools can cite, and social content that points to your booking site, with messaging that stays inside Airbnb's off-platform rules.
- 15% to 30%of bookings come from repeat guests at well-run rentals
- $1 billion+paid in OTA commissions on repeat guests every year by US operators
- 50%direct bookings reached by Pacific Paradise, CA, with the funnel
The five moves, in the order we install them
- Capture the emailEvery guest, at check-in, through the house guide or Wi-Fi page. Airbnb never gives you the address, so you collect it yourself.
- Make the site bookableLive availability, payments on site, mobile-first speed. A guest who has to email you to book will go back to Airbnb.
- Send the post-stay offerA thank-you note and a direct booking rate for next time, sent after checkout to the email list your own site builds.
- Post with a destinationReels and seasonal posts that end at your booking page, not at a listing that pays 15.5%. We publish 12 a month, including 4 reels.
- Be the answer in searchPages for the searches travelers type and facts AI tools can cite, so new guests find your site before they find a platform.
At a glance
At a glance
- Company
- The Luxe Programs (theluxeprograms.co)
- What we do
- Build the direct booking system for you: a website you own, Google search pages, AI search visibility and social content
- Who it is for
- Hosts and property managers with repeat guests, a review history and some social presence who are still paying commission on bookings they generated themselves
- The method
- Capture every guest's email at check-in, make the site bookable, publish pages for the searches travelers type, post seasonal content that ends at your booking page, and never solicit off-platform inside Airbnb messaging
- Social content
- 30 days of content at launch, 12 posts including 4 reels from your photo and video library. The Growth Partnership continues with 12 posts a month
- AI search
- About 67% of travelers now use AI when making booking decisions (Booking.com). We make your facts easy for those tools to find and cite, and we do not promise rankings
- Pricing
- $1,299 one-time for The Digital Launch, or $1,299 setup plus $249 a month for The Continuous Growth Partnership. Portfolios of two or more properties are quoted separately
- Start
- Free Direct Booking Audit of your listing, site and repeat-guest base
Built by The Luxe Programs
Direct booking websites we have launched for hosts
539 Rentals
Houston, USA
Aquamare
Florida, USA
Who this is for
- Hosts whose returning guests still book through Airbnb because it is easier
- Properties with 50+ reviews and no email list
- Operators posting on Instagram with a link that goes to an OTA
- Managers who want a system that runs every month, not another one-off campaign
What you get
A website you own
A custom direct booking website built around your property and synced to your PMS, with email capture and analytics. A first version of the site is targeted within 3 to 5 working days of receiving your photos, listing details and PMS access, subject to integration dependencies.
Google and AI search
Technical SEO, location pages, landing pages for 8 target searches, structured data and clear property facts that AI tools can read and cite.
Social content
30 days of content support at launch: 12 posts including 4 reels, built from your photo and video library, every one pointing to your booking site. The Continuous Growth Partnership continues it every month.
Monthly growth, if you want it
The Continuous Growth Partnership adds 12 posts a month, 2 SEO or AI content updates, a seasonal page refresh each quarter, site care and a monthly growth review for $249 a month.
Free Direct Booking Audit
Start with a free audit of your listing
We review your listing, your current website and your numbers, then tell you plainly where fees and bookings are leaking and what we would build. No contracts. No long-term retainers. You own the website.
$1,299one-time for The Digital Launch, or $1,299 setup plus $249 a month with ongoing growth.
Is it allowed to ask Airbnb guests to book direct?
Not inside Airbnb. Soliciting off-platform bookings in Airbnb messaging breaks its terms and risks your account. Collecting a guest's email at check-in for your own house guide and marketing, then emailing them later, is your relationship to manage, and that is how the system works.
How many of my bookings could be repeat guests?
Hostaway's benchmark puts well-managed rentals at 15% to 30% repeat bookings. A hostAI study of 231,150 2025 bookings found US operators pay over $1 billion a year in OTA commissions on guests who had already stayed with them.
Does Instagram actually produce bookings?
It produces them when every post ends at a page that can take a booking. A funnel without traffic is a billboard in the desert, so we build the content from your photo and video library and point every post at your booking site.
What results can I expect?
Results depend on your market, property type and how far you take it. We do not guarantee rankings, AI recommendations or bookings. We commit to the build and the work, and every proposal shows its planning scenarios with every input so you can check each line.