Follyfield Getaways
Hilton Head, USA
Direct booking websites for short-term rentals by The Luxe Programs
A direct booking website that books guests, not a brochure that sits there
The Luxe Programs builds direct booking websites for short-term rental hosts and property managers. Guests see live availability, real pricing and pay you directly, your property management system stays in sync, and no OTA takes 15.5% of the stay. Design, build and launch are done for you, a first version is targeted within 3 to 5 working days of receiving your content, and you own the result.
- 27+PMS integrations, synced in real time
- 3 to 5 daysworking days to a first version of your site, once we have your content
- $1,299one-time for The Digital Launch. You own the website
What a direct booking website needs before it converts
- Live availability and pricing pulled from your PMS, never a contact form that says "enquire"
- Card payment on the site with deposits and balances handled automatically
- Fast, mobile-first pages, because most guests arrive from Instagram or a phone search
- Trust signals on the first screen: reviews, photos, cancellation terms and who you are
- Guest email capture on every booking so the next stay never goes back through Airbnb
- A domain and search presence you own, with the site indexed under your brand, not your PMS vendor's
At a glance
At a glance
- Company
- The Luxe Programs (theluxeprograms.co)
- What we do
- Design, build and launch direct booking websites for short-term rentals, plus the Google search, AI search and social content systems that send guests to them
- Who it is for
- Short-term rental hosts and property managers with 1 to 100+ listings who currently depend on Airbnb, Vrbo or Booking.com
- Works with
- Hostaway, Guesty, Lodgify, OwnerRez, Hospitable, Smoobu, Uplisting, Hostfully and 27+ property management systems
- Included
- Custom website built around your property, booking and inquiry integration with your PMS, technical SEO, location pages, AI search visibility foundation, analytics, 30 days of social content and handover of the site
- Pricing
- $1,299 one-time for The Digital Launch, or $1,299 setup plus $249 a month for The Continuous Growth Partnership. Portfolios of two or more properties are quoted separately
- Markets
- United States, Canada, United Kingdom, Europe and Australia; English-language sites worldwide
- Start
- Free Direct Booking Audit of your current listing and website
Built by The Luxe Programs
Direct booking websites we have launched for hosts
Pineapple Paradise Pier Park
Florida, USA
Pacific Paradise Vacation
California, USA
Who this is for
- Hosts with one to five listings who have outgrown a PMS "free website"
- Property managers with 10 to 100+ units who want a channel they control
- Operators with repeat guests who still rebook through an OTA
- Anyone paying Airbnb's host-only fee on software-connected listings
What you get
Done-for-you website
A high-conversion direct booking website, not a template. We handle design, build and launch so guests book with a flow as smooth as Airbnb or Marriott.
Real-time PMS integration
Availability, pricing and listings sync automatically with your PMS. Update once and it reflects everywhere. No double bookings, no manual work.
Search and AI visibility
Technical SEO, location pages for your town and the drive markets around it, structured data and clear property facts that Google and AI tools can read and cite.
Social content at launch
30 days of content support at launch: 12 posts including 4 reels, built from your photo and video library, every one pointing to your booking site. The Continuous Growth Partnership continues it every month.
Free Direct Booking Audit
Start with a free audit of your listing
We review your listing, your current website and your numbers, then tell you plainly where fees and bookings are leaking and what we would build. No contracts. No long-term retainers. You own the website.
$1,299one-time for The Digital Launch, or $1,299 setup plus $249 a month with ongoing growth.
What is a direct booking website?
It is your own website where guests check live availability, see your real prices and pay you directly, with no OTA commission in between. It syncs with your property management system so calendars and rates stay accurate across Airbnb, Vrbo and your site at the same time.
Do I have to leave Airbnb to use one?
No. Your Airbnb and Vrbo listings stay in place as distribution. We add a front door you own and let repeat guests, referrals and search traffic move to it over time. Pacific Paradise, one of our clients, now takes about half of its bookings direct.
How long does it take to go live?
A first version of the site is targeted within 3 to 5 working days of receiving your photos, listing details and PMS access, subject to integration dependencies. Search and AI visibility build over time, so the earlier the site is live the sooner they start.
Is this worth it for a single property?
If one listing earns $50,000 a year on Airbnb's 15.5% host-only fee, the fee alone is $7,750. Moving a third of those stays direct pays for the $1,299 site several times over in the first year. The proposal we send shows that math at your own rate.